When something can be perfectly framed in numbers it is termed as qualitative substance but if something still remained which cannot even be framed in statements and sentences it becomes the words like ‘morals’ ‘norms’ and ‘ethics’ etc.
We can measure the size or weight of a tangible entity in numbers like in inches, centimeters or kilo grams. We can calculate the deeds or service on qualitative terms like laws, taste, treatment etc but indeed there is one more type of product which is salable and marketable… a product which cannot be seen and measured but it stills ads on to the price tag.
In a research compiled by some hundred responses more the 29% records suggested that ‘merchants who shows concern towards the environment, humanity and harmony’ are the pull factor in re-purchase and developing consumer loyalty.
Yes money matters! But now the methods of earning have started attracting the attention!!
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